First
of all, Thanks be to God for giving me opportunity to write on my blog again J.
What
should I am going to write? Well, definitely no one knows what I am going to
write. Okay, I’ll start writing about the Gandingan award that UNTV radio had
won last time. But what is Gandinganfirst,Gandingan is a Philippine set of four
large, hanging gongs used by the Maguindanao as part of their kulintang
ensemble.
Gandingan
is the first broadcast based award giving body in the entire UP system that
recognizes outstanding broadcasters and programs. They also challenge stations
to produce quality content of their programs. The Gandingan also gave
recognition to excellence in the four guiding principle of development
communication namely empowerment, entrepreneurship, environmentalism, and equity.
And maybe you are thinking, what is the relevance of this. Well we can connect
this in development communication. First let’s define what dev.com means it is
the strategic use of communication in the developing world. And I can relate development
communication to Gandingan award that was given to UNTV radio. The UNTV radio
awarded as the most development Radio plug and they deserves to be. Why do I
say so? Because almost all of the radio programs that is
being aired on UNTV radio can help the listeners to do good to others. Just like
the station blood letting plug which was awarded as the BEST DEVELOPMENT
ORIENTED RADIO PLUG that encourages people to donate blood. They informed about
what will be the good effects of donating blood in our health. Another example
of the program is the Student hour that allows the youth to participate during
the discussion about certain issues like educational issues, national issues,
and personality development.
With
this it can help the listeners to decide and take part of the decision whether
they going to participate in the said event or not. With God’s help and mercy
many of the listeners participate in this kind of advertisement.
I
am looking forward for the next Gandingan J. To God be the Glory!

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